before I knew who won the Super Bowl. The luxury of having no TV and no interest in violent sports - or even in all American advertising.
So I didn't see the ad against taxing sugary drinks.
30 seconds for the freedom to consume corn syrup.
As the commentary on Grist http://www.grist.org/article/2011-02-07-industry-funded-super-bowl-ad-rails-against-the-non-existent-sod points out, if supermarket shoppers think the government is not already interfering with their food and beverage choices - well, they've got another think coming. Our subsidy system is what has made these bevvies ubiquitous and cheap.
I loved the fact that Walmart found a stealthy way to help fund the ad, too, as a member of the Arkansas Grocers and Retail Merchants Association.
Say - did any football fan point out that they already tax beer - which I'm confident has more naturally occurring vitamins and minerals than 7-up?