in Iceland, that is.
The franchisee there simply can't afford the imported ingredients since the big financial meltdown.
Apparently Mac requires they use certain suppliers, and the freight, literally, is too high.
Instead there will be local hamburger joints, sourcing meat and buns and all locally and selling cheaper. And of course, being a good deal more environmentally friendly. Financial crises and the straightened circumstances they cause are, apparently, not always anti-green.
The prime minister who helped set up Iceland for its financial crash was publicized eating the first Big Mac when the joints opened. Will he be the last one Mac-ing it up?
Heard on "The World" this afternoon on public radio.