Here's a NY Times opinion piece on the rush to appear green.
http://www.nytimes.com/2007/05/06/fashion/06age.html?ex=1336017600&en=e0e63762e8809b56&ei=5124&partner=permalink&exprod=permalink
This seems to relate to some of my musings about the Sustainable Enterprise conference which I'll be posting later today or tomorrow. Specifically - one of my activities at the conference was looking for the inconsistencies in the presentations and pitches. There are lots bigger ones in this article.
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