Now here's a helpful example of alternative facts; that is, actual facts that challenge food industry manipulated nutritional information. Facts as an alternative to misinformation. How about that!
A story in FERN this week reports that the founder of KIND, Daniel Lubetzky, who's funding this is creating a kind of blind trust, leaving the direction of the site to a board of notable nutrition scientists.
Think of it as the Antisugar. Or the food biz's Antitrump.